The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide

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Nonprofit organizations must employ effective, professional public relations techniques in order to get the recognition, support and dollars they need to fulfill their missions. The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. This title examines all the elements, tools and processes involved in an effective nonprofit PR campaign. Offering a combination of theory and practice, it shows you how to market to ...

The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide 2005, Jossey-Bass, San Francisco, CA

ISBN-13: 9780787974541

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The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide 2005, Jossey-Bass

ISBN-13: 9781118336076

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