The Psychology of the Asian Consumer

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Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behavior and is especially timely in light of todays global economy and its ...

The Psychology of the Asian Consumer 2014, Routledge, Armonk, NY

ISBN-13: 9780765646477

Trade paperback

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The Psychology of the Asian Consumer 2014, Routledge, Armonk, NY

ISBN-13: 9780765644558

Hardcover

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