From the author of the business classic VALUE MIGRATION comes a new book of unusual insights and practical ideas on the toughest challenge in business--finding the profit zone before your competitors do. THE PROFIT ZONE reveals the profit-strategy secrets of ten of the world's greatest business personalities, among them Roberto Goizueta of Coca-Cola, Bill Gates of Microsoft, and Andrew Grove of Intel.

The Profit Zone 1997, Crown Business, New York, NY

ISBN-13: 9780812929003