The Pricing and Revenue Management of Services: A Strategic Approach

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In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking. The first part of the book discusses the buyer as an individual, presenting the concepts behind what motivates purchase and the role of price within the ...

The Pricing and Revenue Management of Services: A Strategic Approach 2009, Routledge, London, England

ISBN-13: 9780415551953

Trade paperback

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The Pricing and Revenue Management of Services: A Strategic Approach 2007, Routledge, London, England

ISBN-13: 9780415350778

Hardcover

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