The Predictably Irrational


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"A marvelous book thought provoking and highly entertaining." Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." George Akerlof, 2001 Nobel Laureate in Economics "Revolutionary." New York Times Book Review Behavioral economist and New York Times bestselling author Dan Ariely offers a much-needed take on the irrational decisions that led to our current economic crisis."