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The Power of the Tale: Using Narratives for Organisational Success

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The Power of the Tale: Using Narratives for Organisational Success - Allan, Julie, and Fairtlough, Gerard, and Heinzen, Barbara
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" . . . I thoroughly endorse the book. . . Fairtlough is an excellent thinker." Napier Collyns "Takes Arie de Geus's thinking forward . . I have no hesitation in recommending it for publication." Gill Ringland "The most important aspect is the potential to legitimise the use of storytelling in a business environment . . and help management think outside the box." Arie de Geus Story-telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story-telling and in other ...

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The Power of the Tale: Using Narratives for Organisational Success 2002, Wiley, Chichester, England

ISBN-13: 9780470842270

Hardcover

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