The Power of the Purse: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women

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Although women drive some 80 percent of all buying decisions, only a few companies have learned to refocus on women and achieve stunning results. Case studies on McDonald's, Kodak, Swiffer, DeBeers', Nike, Home Depot, Levitra, and Cialis are included.

The Power of the Purse: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women 2005, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131855199

Hardcover

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