The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively

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Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting , showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication -- and achieve truly extraordinary results. World-renowned leadership communications expert, ...

The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively 2012, FT Press, Upper Saddle River, NJ

ISBN-13: 9780132888844

Hardcover

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