The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age

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New Extended and Revised Version! In a world where the relationship between brands and consumers is becoming more and more transactional, how can businesses build real, human connections with their customers? Melissa Gonzalez, the retail strategist responsible for dozens of successful pop-ups from companies like Marc Jacobs, Ariana Rockefeller and J.Hilburn, has the answer. In her groundbreaking new book, she explains how companies can use temporary retail to generate customer loyalty, understand new markets, test ...

The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age 2014, Lioncrest Publishing

ISBN-13: 9781619613027

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