The Point of the Deal: How to Negotiate When Yes Is Not Enough

by

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Why do so many business deals that look good on paper end up in tatters once they're put into action? Because deal makers often treat the signed contract as the final destination in their bargaining journey--instead of the start of a cooperative venture. In The Point of the Deal, Danny Ertel and Mark Gordon show what negotiation looks like when the players involved strive to make the deal work in practice--not just on paper. In this book, you'll discover how to make the transition from concentrating on getting the deal ...

The Point of the Deal: How to Negotiate When Yes Is Not Enough 2008, Gildan Media Corporation, New York, NY

ISBN-13: 9781596591684

Audiobook CD

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The Point of the Deal: How to Negotiate When "Yes" Is Not Enough 2007, Harvard Business School Press, Boston, MA

ISBN-13: 9781422102336

Hardcover

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