The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without

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International turn-around gurus describe how to rescue a companyfrom the brink of disaster Why, even in the best of economic times, do so many apparentlyhealthy companies fail? The surprising answer offered by theauthors of this breakthrough book is "denial," or morespecifically, the inability of top management to acknowledge thatthey've been backing a losing strategy and to take the necessary, often traumatizing, steps required to set their companies on theright course. Using cogent case studies and lessons learned ...

The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without 2002, Wiley, New York, NY

ISBN-13: 9780471062622

Hardcover

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