The Oxford Handbook of Pricing Management

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The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually ...

The Oxford Handbook of Pricing Management 2014, Oxford University Press, Oxford

ISBN-13: 9780198714811

Paperback

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The Oxford Handbook of Pricing Management 2012, Oxford University Press, Oxford

ISBN-13: 9780199543175

Hardcover

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