The Outside-In Corporation: How to Build a Customer-Centric Organization for Breakthrough Results

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This book includes insights from Philip Kotler, Jack Welch, Michael Dell, Peter Drucker, Kenichi Ohmae, and other customer-based business innovators. Delighting the customer is a sure route to success and profitability, as proven by customer-driven industry leaders from Microsoft to General Electric to Wal-Mart. Barbara Bund has had a successful career in both the academic and business worlds, and is credited by Philip Kotler with popularizing the term relationship marketing.

The Outside-In Corporation: How to Build a Customer-Centric Organization for Breakthrough Results 2005, McGraw-Hill Companies, New York, NY

ISBN-13: 9780071459310

Hardcover

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