The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities

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Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. Kevin Williams and Michael Mascioni's The Out-of-Home Immersive Entertainment Frontier provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that ...

The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities 2017, Routledge, London

ISBN-13: 9781138440524

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The Out-Of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities. by Kevin Williams and Michael Mascioni 2014, Routledge

ISBN-13: 9781472426956

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