The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells

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The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells - Bly, Robert W
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Focused strategies for writing hard-hitting, results-based Web copy The Web is a fascinating and boundaryless marketing medium--and, like any new sales frontier, it has its own set of rules and attitudes for writing successful advertising, marketing, and sales copy. "The Online Copywriter's Handbook is a clear, practical, and authoritative guide to key differences between writing for the Internet and writing for print. It covers general fundamentals of writing effective Web copy plus specific Web copywriting tasks from ...

The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells 2003, McGraw-Hill Education

ISBN-13: 9780658020995

2nd Revised edition

Trade paperback

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The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells 2002, McGraw-Hill Companies, New York, NY

ISBN-13: 9780658021145

Hardcover

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