The One-Day Marketing Plan: Organizing and Completing a Plan That Works

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The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.

The One-Day Marketing Plan: Organizing and Completing a Plan That Works 2004, McGraw-Hill Education, New York, NY

ISBN-13: 9780071395229

3rd Revised edition

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