The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit

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Understanding and predicting trends can put organizations in control, boosting profits and placing them ahead of their competitors. "The Next Big Thing" reveals how consumer trends work, how to spot them, and how to use that knowledge to gain a financial and competitive advantage.

The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit 2009, Kogan Page, London

ISBN-13: 9780749454500

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