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The New Science of Marketing: State-Of-The-Art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future

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The New Science of Marketing: State-Of-The-Art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future - Steckel, Joel H, and Rao, Vithala R
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To be effective today, professionals at all levels of an organization need to constantly track their ever changing marketplace. This requires a thorough understanding of customers, competitors and the various forces that impact their markets, now and in the future. The long-term viability of any company may depend on decisions made on both tactical and strategic levels of market planning. The New Science of Marketing provides tools for assembling information needed for the strategic level of planning. With these tools ...

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