The New Protreptic: The Concept and the Art


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Over the past decade, managers have increasingly become aware of the need to refocus their organizations on the demands of creativity. This has become especially apparent in light of the recent international financial downturn, as this type of structural crisis can only be met through innovation. Innovation by definition a social enterprise demands open and committed dialogue. To understand how dialogue has become increasingly important to leadership, this book explores the notion of the protreptic. First articulated in ...

The New Protreptic: The Concept and the Art 2009, Copenhagen Business School Press

ISBN-13: 9788763002332

Trade paperback