The New PR Toolkit: Strategies for Successful Media Relations

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From opt-in newsletters to Internet-based brand monitoring, from Webcasts to self-serve online pressrooms, professional communicators have an extraordinary range of new tools available to them. This guide shows how to make the most of these next-generation tools-while avoiding costly mistakes made by others.

The New PR Toolkit: Strategies for Successful Media Relations 2003, FT Press, Upper Saddle River, NJ

ISBN-13: 9780130090256

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