The New Formula For Cool: Science, Technology, and the Popular in the American Imagination

by

Write The First Customer Review

Our society has undergone a paradigm shift. In the information age, you and I are the alpha males, Dr Leonard Hofstadter, experimental physicist and protagonist of the hit sitcom "The Big Bang Theory" assures himself and his fellow scientists. The success of this and similar formats in American popular culture proves his point: Science has finally discovered the formula for cool. This interdisciplinary study examines how "cool", a key aesthetic and affective category in the American imagination, informs contemporary ...

The New Formula For Cool: Science, Technology, and the Popular in the American Imagination 2015, Transcript Verlag

ISBN-13: 9783837630923

Paperback

Select