The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy

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Now this best-selling guide to the art and science of database marketing has been extensively revised and updated. In no other single source can you find all the essential information you need to know about the technology behind database marketing; the fundamentals of targeting, modeling, and segmentation; the theory and economics of The New Direct Marketing; and the sources of data and database software. What's more, this new edition contains invaluable tips on how to use technology and targeting to acquire new customers, ...

The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy 1994, Irwin Professional Publishing

ISBN-13: 9781556238093

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