The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-up


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ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you're pursuing a fundamentally flawed opportunity then you're heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working. With an accompanying app, ...

The New Business Road Test: What entrepreneurs and executives should do before launching a lean start-up 2012, FT Publishing International, Harlow

ISBN-13: 9781292003740

4th Revised edition