The Network Is Your Customer: Five Strategies to Thrive in a Digital Age

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"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of What Would Google Do "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."--Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital ...

The Network Is Your Customer: Five Strategies to Thrive in a Digital Age 2012, Yale University Press, New Haven

ISBN-13: 9780300188295

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The Network Is Your Customer: Five Strategies to Thrive in a Digital Age 2011, Yale University Press, New Haven, CT

ISBN-13: 9780300165876

Hardcover

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