How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way. In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations-truths that people can apply to today's ...

The Myths of Innovation 2010, O'Reilly Media

ISBN-13: 9781449389628

Revised edition

Trade paperback

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The Myths of Innovation 2007, O'Reilly Media

ISBN-13: 9780596527051

Hardcover

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