The Myths of Creativity: The Truth about How Innovative Companies and People Generate Great Ideas

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"How to get past the most common myths about creativity to design truly innovative strategies. We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David ...

The Myths of Creativity: The Truth about How Innovative Companies and People Generate Great Ideas 2013, Jossey-Bass

ISBN-13: 9781118611142

Hardcover

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