The Mission Myth: Building Nonprofit Momentum Through Better Business

by

What is the Mission Myth? Most nonprofits believe that to achieve success all they need is passion and heart. The truth? It is only when they integrate The Four Ms: Management Money Marketing Measurement that they will achieve optimal results. Here are strategies, anecdotes, and pracital tips for new levels of success - all derived from nonprofits that reached new heights. Offering validation, camaraderie, laughter, and hope, The Mission Myth helps you do good...well.

The Mission Myth: Building Nonprofit Momentum Through Better Business 2012, Business Solutions Press, San Diego, CA

ISBN-13: 9780984027309

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