The Microsoft Way: Real Story of How Bill Gates Outsmarts the Competition

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Multimedia behemoth; $75 billion "world power"; popular target for a variety of alleged evils from legal trickery to "brute force" marketing; or nothing more than a benevolent organization instrumental in ushering in the IT revolution, while making a bit of money along the way? This study explores what the "Microsoft way" actually is, drawing on company archives and interviews with it leaders - including Bill Gates himself. Business historian, Stross, explains how Microsoft has grown and puts the story into the context of ...

The Microsoft Way: Real Story of How Bill Gates Outsmarts the Competition 1998, Time Warner Paperbacks, London

ISBN-13: 9780751521610

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