The Merge Model for Business Development: The Amalgamation of Management, Education and Research

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This Brief presents a new model for business development--MERge--to be implemented in practitioners' professional development in general and in the context of STEM (Science, Technology, Engineering and Mathematics) initiatives, particularly, in industry, educational institutions and public sector organizations. The authors aim to contribute to the field of innovation and entrepreneurship by merging and consolidating different methodologies and insights borrowed from the "meta-professions" (referring to skills that can be ...

The Merge Model for Business Development: The Amalgamation of Management, Education and Research 2016, Springer

ISBN-13: 9783319302249

2016 edition

Trade paperback

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