Create winning marketing plans like the pros! Whether you're starting a new business or launching a new product line within a company, you won't be able to succeed without a clear plan that defines your goals and how you will achieve them. Now, best-selling author William Cohen equips you with the knowledge, tools, and techniques you'll need to develop marketing plans like the pros. The Marketing Plan, 4th Edition presents step-by-step procedures--from scanning your environment and establishing goals and objectives, to ...

The Marketing Plan 2005, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780471755296

5th edition

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The Marketing Plan 2004, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780471230595

4th edition

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The Marketing Plan 2000, Wiley, New York, NY

ISBN-13: 9780471384120

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The Marketing Plan 1997, Wiley, New York, NY

ISBN-13: 9780471180333

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The Marketing Plan 1994, Wiley, New York, NY

ISBN-13: 9780471580713

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