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The Marketing Plan: How to Prepare and Implement It

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The Marketing Plan: How to Prepare and Implement It - Luther, William
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"An extremely useful guide in helping to develop a tightly crafted yet comprehensive, action-oriented, effective marketing plan".--Richard J. Hadala, Principal, McKinsey & Co., Inc.

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The Marketing Plan: How to Prepare and Implement It 2011, Amacom, Nashville

ISBN-13: 9780814416938

4th edition

Trade paperback

The Marketing Plan: How to Prepare and Implement It 1992, Amacom, New York, NY

ISBN-13: 9780814478059

2nd New Expanded edition

Trade paperback

The Marketing Plan, How to Prepare & Implement It 1982, Amacom

ISBN-13: 9780814456699

Unabridged

Hardcover