The Marketer's Guide to Selling Products Abroad

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Intended for executives in small- to medium-sized companies just beginning to contemplate an export program, this book tells when and how to export and takes the reader through documentation, product servicing, advertising, distribution agreements, patents, trademarks, political risks, and foreign trade shows. The book also offers solutions to such problems as getting paid in a timely fashion, hiring an export staff, marketing to different cultures, overcoming language difficulties, protecting patents and trademarks, and ...

The Marketer's Guide to Selling Products Abroad 1989, Praeger, New York, NY

ISBN-13: 9780899303253

Hardcover

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