The Market for Virtue: The Potential and Limits of Corporate Social Responsibility

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" This book is by far the most systematic and balanced analysis of corporate social responsibility as a means for firms to create social value beyond their immediate economic functions. It carefully examines not only the opportunities but also the limits of CSR in the absence of explicit regulations. The study combines sound logic with illustrative cases, and advances the sophistication of the CSR debate considerably." -- John G. Ruggie, Harvard University, co-architect of UN Global Compact