The Male Body as Advertisement: Masculinities in Hispanic Media

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The Male Body as Advertisement: Masculinities in Hispanic Media offers a multidisciplinary view of the body of men, of its practices and attributes, of its features, and, most importantly, of its use as a persuasive and expressive resource. Just as it occurred with the female body, the male body has become an object of desire in some instances and an object of expression in others. This collection of essays represents several developments in the field of communication studies. It is the first time that a study on the body ...

The Male Body as Advertisement: Masculinities in Hispanic Media 2015, Peter Lang Publishing Inc

ISBN-13: 9781433128370

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