The Making of a Name: The Inside Story of the Brands We Buy

by ,

Write The First Customer Review

In this insightful look at brand names, the authors explain how they differ from other names and how they can spell the difference between bankruptcy and marketplace triumph.

The Making of a Name: The Inside Story of the Brands We Buy 2004, Oxford University Press, USA, Oxford, England

ISBN-13: 9780195168723

Hardcover

Select