The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.

The Macintosh Way 1990, HarperCollins Publishers, New York, NY

ISBN-13: 9780060973384

Trade paperback

The Macintosh Way 1989, Pearson Scott Foresman

ISBN-13: 9780673461759