The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

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"The Luxury Strategy" has established itself as the definitive work on the essence of a luxury strategy, providing a thorough understanding of the unique (and often paradoxical) rules for successful luxury brand management. Completely revised and updated, the second edition of this classic text explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides a rigorous ...

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands 2012, Kogan Page Ltd, London

ISBN-13: 9780749464912

2nd Revised edition

Hardcover

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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands 2009, Kogan Page, London, England

ISBN-13: 9780749454777

Hardcover

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