The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

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The Luxury Strategy, written by two world experts on luxury branding, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium and luxury brands and ...

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands 2012, Kogan Page Ltd, London

ISBN-13: 9780749464912

2nd Revised edition

Hardcover

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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands 2009, Kogan Page, London, England

ISBN-13: 9780749454777

Hardcover

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