The Low-Income Consumer: Adjusting the Balance of Exchange

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Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption of sin' products by poor consumers. The problems faced by ...

The Low-Income Consumer: Adjusting the Balance of Exchange 1996, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780803972124

Trade paperback

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The Low-Income Consumer: Adjusting the Balance of Exchange 1996, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780803972117

Hardcover

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