The Lovemarks Effect: Winning in the Consumer Revolution

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A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win. In 2000, Kevin Roberts, CEO Worldwide of ideas company "Saatchi & Saatchi" said that brands were running out of juice. In "Lovemarks: the future beyond brands," Roberts showed how Mystery, Sensuality, and Intimacy can create powerful emotional ...

The Lovemarks Effect: Winning in the Consumer Revolution 2006, powerHouse Books, New York, NY

ISBN-13: 9781576872673

Hardcover

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