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The Laws of Choice: Predicting Customer Behavior

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The Laws of Choice: Predicting Customer Behavior - Marder, Eric
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Drawing on 40 years of marketing research experience, Eric Marder presents a transforming theory of how people make choices. Supported by a rich analysis of studies conducted by scores of Fortune 500 companies, "The Laws of Choice" unearths the universal patterns every marketing strategist has been waiting for, showing how consumers decide where to spend their money. 160 charts & graphs.

The Laws of Choice: Predicting Customer Behavior 1997, Free Press, New York, NY

ISBN-13: 9780684835457

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