The John Deere Way: Performance That Endures


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The John Deere Way presents timeless business lessons from one of America's top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. This book shares the company's management principles and corporate values and shows how those values guide the company to increasingly greater success. For business owners and leaders who want ...

The John Deere Way: Performance That Endures 2005, Wiley, Hoboken, NJ

ISBN-13: 9780471706441