The Janus Principle: Focusing Your Company on Selling to Small Business

by ,

Write The First Customer Review

The Janus Principle offers solutions to the often vexing task of organizing a large organization (and even small firms) into an effective marketing engine to profitably sell into the small business marketplace. Addressing the rapidly expanding role of the Internet and other electronic gateways, the authors also demonstrate how to more effectively use traditional sales tools in an integrated marketing effort. The authors have distilled 20+ years of experience advising Fortune 100 corporations as well as researching the small ...

The Janus Principle: Focusing Your Company on Selling to Small Business 2009, Brick Tower Press

ISBN-13: 9781883283704

Trade paperback

Select