The Invisible Grail: How Brands Can Use Words to Engage with Audiences

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Seeking to reverse the trend of overemphasizing the importance of visuals at the cost of written communication strategies, this guide reinforces the power of language in creating and building strong brands. The prowess of large corporations such as Guinness and Unilever, as well as emerging brands, in engaging their audiences and connecting with customers using words is examined by looking at the powerful verbal identity behind each brand. Iconic brand status is presented as an attainable goal once a business learns how to ...

The Invisible Grail: How Brands Can Use Words to Engage with Audiences 2006, Cyan Communications, London, England

ISBN-13: 9781904879695

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The Invisible Grail: How Brands Can Use Words to Engage with Audiences 2006, Marshall Cavendish International (Asia) Pte Ltd, Singapore

ISBN-13: 9789812618320

Paperback

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