The Invisible Grail: How Brands Can Use Words to Engage with Audiences

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In his influential book, We, Me, Them & It, John Simmons changed the way many people think about writing for business. In this book, he looks at how language, words and storytelling can create and build strong brands. The Invisible Grail takes its readers on a journey that looks at some of the world's biggest brands (such as Guinness and Unilever) and examines how they have used language to engage their audiences. Moreover, Simmons looks at the smaller emerging brands (such as Innocent and Lush) and their incredible success ...

The Invisible Grail: How Brands Can Use Words to Engage with Audiences 2016, Urbane Publications, Rochester

ISBN-13: 9781911129868

2nd New edition

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The Invisible Grail: How Brands Can Use Words to Engage with Audiences 2006, Cyan Communications, London, England

ISBN-13: 9781904879695

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The Invisible Grail: How Brands Can Use Words to Engage with Audiences 2006, Marshall Cavendish International (Asia) Pte Ltd, Singapore

ISBN-13: 9789812618320

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