The Internet Strategy Handbook: Lessons from the New Frontier of Business

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In close detail, ten Internet experts show how their companies have profited from their Internet connections. Examining the strategic impact of the Internet and WWW on their corporate strategies, they analyze both their successes and failures, present cost-benefit analyses, and review key issues and emerging trends in successful Internet implementation.

The Internet Strategy Handbook: Lessons from the New Frontier of Business 1996, Harvard Business School Press

ISBN-13: 9780875847207

Trade paperback

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The Internet Strategy Handbook: Lessons from the New Frontier of Business 1996, Harvard Business School Press

ISBN-13: 9780875846316

Hardcover

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