The Innovation Playbook: A Revolution in Business Excellence

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A complete roadmap to a revolution in business excellence founded on innovation Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook , you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more. Includes an abundance of anecdotes and examples ...

The Innovation Playbook: A Revolution in Business Excellence 2010, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780470637968

Hardcover

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