The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity

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The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste huge amounts of money, squander customer loyalty, and erode competitive advantage. Cooper offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. More importantly, he uses his own work with ...

The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity 1999, Sams

ISBN-13: 9780672316494

Hardcover

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