Skip to main content alibris logo

The Individualized Corporation: A Fundamentally New Approach to Management

by ,

Write The First Customer Review
The Individualized Corporation: A Fundamentally New Approach to Management - Ghoshal, Sumantra, and Bartlett, Christopher A.
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

This text argues for a new business strategy centred on corporate purpose and culture, and not on the industrial machine. Using examples, it explains how business leaders must recast the role of managers - by transforming how they behave, not re-engineering what they do. The authors are concerned above all with revitalizing corporate culture by recasting the role of management and returning the core of business's responsibility, participation and contribution to the level of the individual.

loading
The Individualized Corporation: A Fundamentally New Approach to Management 1997, William Heinemann Ltd, London

ISBN-13: 9780434003396

Hardcover