The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media

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BE HYPER-SOCIAL. GET HYPER-SUCCESSFUL. "A thought-provoking read and a comprehensive introduction to today's business challenges as social media and social networking become increasingly vital to success. . . . Highly recommended." -- Choice magazine "If you want to really understand what makes some online communities thrive while others shrivel and fade, you have come to the right place. Francois Gossieaux and Ed Moran understand just what makes us all so social--as customers, as employees, and as business partners ...

The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media 2010, McGraw-Hill, New York, NY

ISBN-13: 9780071714020

Hardcover

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