The Houdini Solution: Put Creativity and Innovation to Work by Thinking Inside the Box

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Transform the shackles of conformity into the tools for generating amazing, unconventional results Houdini performed his greatest tricks within the confines of a box. Now one of the advertising industry's brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity. Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? The Houdini Solution introduces a radical theory of how to generate more ...

The Houdini Solution: Put Creativity and Innovation to Work by Thinking Inside the Box 2006, McGraw-Hill Companies, New York, NY

ISBN-13: 9780071462044

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