The Hidden Art of Interviewing People: How to Get Them to Tell You the Truth

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There is growing interest in the use of Neuro LinguisticProgramming (NLP) as a Qualitative Market Research technique. NLPwas previously used in psychology to understand how people thinkand react, and as a tool in self-development, interpersonal skillsand business, looking at how our brains think and experience theworld. Qualitative Market research experts now see that using NLP canhelp the researchers understand the human brain and, armed withthis power, they can find out the truth from interviewees. TheHidden Art of ...

The Hidden Art of Interviewing People: How to Get Them to Tell You the Truth 2007, Wiley, Chichester, England

ISBN-13: 9780470060797

Hardcover

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